SEO basics for small business websites Skip to main content
Sign up free! Already a user? Log in

SEO basics for small business websites on VPS hosting

By ServerPoint's Team ·

SEO basics for small business websites

If you run a small business website, SEO (search engine optimization) is how people find you without paid advertising. It’s not magic, and it doesn’t require a huge budget. It’s about making your website understandable to search engines and useful to visitors.

Keyword research

Start by figuring out what your potential customers search for. Tools like Google Keyword Planner, Ubersuggest, or Ahrefs show you search volume and competition for different terms. Pick keywords that match your business and that people actually search for, then use them naturally in your page titles, headings, and content.

Titles and meta descriptions

The title tag and meta description are what show up in search results. They’re your first impression. Make them clear, include your main keyword, and make them compelling enough to click. Each page should have a unique title and description.

Sitemaps and technical SEO

An XML sitemap helps search engines find all your pages, especially when your site is new or large. Most CMS platforms (WordPress, Joomla) can generate one automatically with a plugin. Also make sure your site is mobile-friendly and loads quickly, as both affect your search rankings.

Why hosting matters for SEO

Page speed is a ranking factor. If your site is on slow shared hosting, your pages load slowly, which hurts your rankings and your visitors’ experience. A VPS with SSD storage and dedicated resources loads pages faster. Our VPS hosting runs on SSD-backed Ceph storage, so your site benefits from fast I/O.

Server location also matters. Hosting close to your audience reduces latency. If your customers are in Europe, hosting on a VPS in Amsterdam gives them faster page loads than hosting in the US.

Deploy a VPS for fast, reliable hosting that supports your SEO efforts, or contact us for help choosing a plan.